Tohoku Food Tourism application information

Travel period
Saturday, March 23, 2019 (day trip)
Note: For Courses 6 and 7, travel will be for two days, one night, Saturday, March 23 to Sunday 24, 2019
Depart from:
Courses 1, 2, 3, and 5: Sendai Station, East exit. Course 4: Shin-Hanamaki Station. Courses 6 and 7: Ichinoseki Station.
Tour guides
Guides will not accompany the group, but the event staff will offer information.
Application period
Tuesday, December 11, 2018, to 11:59 p.m., Thursday, February 28, 2019
Note: If all available spaces are filled before the deadline, we will stop accepting applications.
About confirming the trip
You will receive an email by Friday, March 8, confirming that the trip will be carried out as scheduled.
Tour fee Note: The fee for participating in the Tohoku Food Marathon is separate.
Tour title Tour fee
(tax included)
Per person,
Elementary school students and up
Available spaces Minimum necessary number of participants
1)Minamisanriku Recovery Frontline & “Bounty of the Sea” Fishing Industry Experience Tour 7,500 yen 40 20
2)Tome’s Gourmet Treasures: Savoring Sendai Beef with Local Producers 12,000 yen 40 25
3)Onagawa Disaster Recovery Aid & Tsunami Remembrance on the Eve of Onagawa Festival Tour 7,000 yen 40 25
4)Touring Kamaishi Post-earthquake and Now:
  Rugby World Cup 2019 Kamaishi Unosumai Memorial Stadium Tour
8,000 yen 40 25
5)Announcer Yuki Aoi and Sake Sennin: Tohoku Food Marathon & Sake Bus Tour
  (Sake Navigator approved course)
10,000 yen 40 25
6)Kesennuma: Oysters, Sake, and Travel around a Reviving Town Tour (two days, one night) 27,000 yen 30 20
7)Kesennuma: Miyagi Olle Trail Trekking Kesennuma/ Karakuwa Course (two days, one night) 22,000 yen 30 20
Note: If the minimum necessary number of participants is not reached, it will be necessary to cancel the trip.
In such a case, advance notice will be given on the 13th day (the third day for day trip) counted retroactively from the day before the scheduled start of the trip.
1)Minamisanriku Recovery Frontline & “Bounty of the Sea” Fishing Industry Experience Tour
The town of Minamisanriku was greatly damaged by the March 11, 2011 Great East Japan Earthquake and Tsunami. We will visit the area to see the frontline of the town’s recovery.
Also, we will sample the tasty local specialties on a food tour, and also enjoy Minamisanriku’s lovely natural scenery.
Date Time Itinerary Meals
Sat., March 23 10:00 a.m.

Noon–
1:45 p.m.–

5:30 p.m.
7:00 p.m.
Assemble at Sendai Station, East Exit

Disaster area inspection (in Minamisanriku)
Fishing industry experience at local harbor,
enjoy seafood from the Sanriku sea
Tome City Hall (Participants in Tohoku Food Night will disembark here)
Arrive at Sendai Station, East Exit
Breakfast: N
Lunch: Y
Dinner: N

Note: Arrival/departure times and transportation facilities may be subject to change. Details of the itinerary may be subject to minor modifications.

 

■Included in trip fee
1. Charter bus fare 2. Toll road fees / pick-up fee 3. Lunch price 4. Fishing industry experience fee

 

Note: Reserved bus company: Northern Iwate Transportation or Senen Kotsu

2)Tome’s Gourmet Treasures: Savoring Sendai Beef with Local Producers

Tome is the number one producer of Sendai beef in Miyagi Prefecture. On this tour, you can enjoy a satisfying helping of the specialties of Tome. We will have a Sendai beef course lunch, observe production of miso (Japanese bean paste), and experience making strawberry rice cakes.
First, we will visit Ebiki, a shop located in Tome, Miyagi Prefecture. We will observe how miso is made while hearing about this product’s importance in the history and culture of the area.
For lunch, we will prepare a menu featuring a renowned specialty, Sendai beef. In September 2017, Miyagi hosted the National Competitive Exhibition of Wagyu. These “Japanese beef Olympics” are held only once every five years. At this 11th time to hold the contest, Tome proudly represented Miyagi Prefecture, and won the “Best in Japan” title in one division from among nine divisions. Tome’s rice cultivation and livestock industry make the region a prosperous one. The cows eat the rice straw that is created when rice is produced, and the cows’ compost is used to fertilize the ground. The rice is known to be excellent. And because the rice straw is superb, this makes Sendai beef excellent as well. In Tohoku Food Marathon & Festival, participants who visit Tome can look forward to a fine menu of Sendai beef.
Dishes that bring you the fabulous flavor of Sendai, and hearty soups with tender beef tendon. And a rare treat: three types of beef sushi! Crafted with the unique skills of Tome’s sushi shop Wakazushi, select cuts of raw Sendai beef are served over fresh sushi rice. As we dine, we’ll listen to the producers’ tales of the hard work, dedication, and ingenuity required to produce such superb wagyu beef. And at lunchtime in Tome, we’ll enjoy some Japanese sake from the town’s only distillery, Ishikoshi Jyozo.
After lunch, we will have a strawberry rice cake making experience, where you can make and eat your own dessert. You can also take home the strawberry rice cakes you make—perfect for loading up on carbohydrates before the next day’s marathon!
Please come enjoy the marriage of Sendai beef and sake. The gourmet treasures of Tome await you!

Date Time Itinerary Meals
Sat., March 23 10:00 a.m.

11:45 a.m.–
12:45 p.m.–
3:30 p.m.–

5:30 p.m.

7:00 p.m.
Assemble at Sendai Station, East Exit

Miso production observation at Ebiki
Sendai beef lunch at Wakazushi in Tome
Strawberry rice cake making experience at Izunuma Nosan

Tome City Hall
(Participants in Tohoku Food Night will disembark here)
Arrive at Sendai Station, East Exit
Breakfast: N
Lunch: Y
Dinner: N

Note: Arrival/departure times and transportation facilities may be subject to change. Details of the itinerary may be subject to minor modifications.

 

■Included in trip fee
1. Charter bus fare 2. Toll road fees / pick-up fee 3. Lunch price 4. Miso production observation and strawberry rice cake making experience fees

 

Note: Reserved bus company: Northern Iwate Transportation or Senen Kotsu

3)Onagawa Disaster Recovery Aid & Tsunami Remembrance on the Eve of Onagawa Festival Tour

The town of Onagawa was massively damaged in the March 11, 2011 Great East Japan Earthquake and Tsunami. In this town of less than 10,000 inhabitants, roughly 10% tragically lost their lives, including those presumed deceased. In addition, 90% of the townspeople’s homes were destroyed. The damage was catastrophic.
Eight years have passed since the earthquake struck, and Onagawa is now gaining attention as a leader in the recovery effort. This trip will take you to this charming rural area, where you will be escorted by local guides who will show you how Onagawa is moving ahead resiliently with recovery and town planning thanks to the efforts of both residents and those outside the town.
Also, on Saturday, March 23, the town’s well-known Fukko (Recovery) Festival will be held. The festival aims to make the disaster a modern legend, so that future generations will learn about it and understand the importance of disaster preparation. We will tour around the town as residents and non-residents gather there for a running event, and enjoy the experience of this special, once-a-year festival.

Onagawa Fukko Festival URL:http://onagawa-fes.info/

Date Time Itinerary Meals
Sat., March 23 10:00 a.m.

11:45 a.m.–
Noon–


1:00 p.m.–


6:00 p.m.

Assemble at Sendai Station, East Exit

Arrive at Onagawa Station
Local guide’s explanation of the town’s recovery efforts
at Onagawa Future Center Camass
(Lunch included [Onagawa-don])
Free observation
Fukko running event will be held
(If you are interested in running, please sign up for the event.)
Arrive at Sendai Station, East Exit

Breakfast: N
Lunch: Y
Dinner: N
Note: Arrival/departure times and transportation facilities may be subject to change. Details of the itinerary may be subject to minor modifications.

 

■Included in trip fee
1. Charter bus fare 2. Toll road fees / pick-up fee 3. Lunch price 4. Guide expenses

 

■On-site cooperation
Asu E No Kibou, Specified nonprofit corporation

 

Note: Reserved bus company: Northern Iwate Transportation or Senen Kotsu

4)Touring Kamaishi Post-earthquake and Now: Rugby World Cup 2019 Kamaishi Unosumai Memorial Stadium Tour

While the 2020 Olympics and Paralympics are just around the corner, Japan will first host yet another world-class sporting event: the Rugby World Cup 2019. The town of Kamaishi, Iwate Prefecture, is scheduled to be a venue for the event. On this tour, we will explore Kamaishi as it prepares for this global sports competition. Take part in a tour of the Kamaishi Unosumai Memorial Stadium, for which construction was just completed in 2018, and hear the tales of how Kamaishi struggled back to its feet after the March 11, 2011 Great East Japan Earthquake to build the stadium. In addition, the Sanriku Railway Company’s new Kamaishi–Sakari line will begin service on the day of March 23. We will take a ride on this brand-new train and enjoy the lovely scenery between Kamaishi and its neighboring town of Ofunato.

Kamaishi Unosumai Memorial Stadium was constructed in the Unosumai area of Kamaishi. Unosumai was badly damaged by the tsunami that occurred in the wake of the Great East Japan Earthquake. A total of 583 people either lost their lives or are missing (as of August 2011, investigated by the town Kamaishi). Located near the mouth of a river, Unosumai Elementary School and Kamaishi Higashi Junior High School were flooded and completely destroyed. Constructed on the same plot of land, the Kamaishi Unosumai Memorial Stadium now stands as a symbol of the recovery of Kamaishi—a place where rugby has been popular since long ago. We will visit the stadium, hear directly about the details of its construction, and enjoy the charming local scenery of this remarkable town.

Date Time Itinerary Meals
Sat., March 23

10:00 a.m.

Noon–
1:30 p.m.–
2:25 p.m.

3:30 p.m.
5:30 p.m.

Assemble at Shin-Hanamaki Station

Lunch in Kamaishi (Kamaishi specialties)
Visit Rugby World Cup 2019 venue, Kamaishi Unosumai Memorial Stadium
Ride on the new Sanriku Railway line (Kamaishi-Sakari)
Bus departs
Arrive at Shin-Hanamaki Station
Breakfast: N
Lunch: Y
Dinner: N
Note: Arrival/departure times and transportation facilities may be subject to change. Details of the itinerary may be subject to minor modifications.

 

■Included in trip fee
1. Charter bus fare 2. Toll road fees / pick-up fee 3. Lunch price 4. Stadium observation price 5. Train fare for Sanriku Railway line (Kamaishi-Sakari)

 

■On-site cooperation
Town of Kamaishi, Kamaishi-DMC, Ltd.

 

Note: Reserved bus company: Northern Iwate Transportation or Higashinihon Kotsu

5)Announcer Yuki Aoi and Sake Sennin: Tohoku Food Marathon & Sake Bus Tour (Sake Navigator approved course)

Yuki Aoi is an announcer who is widely active in television and radio as a member of the Sake Samurai group. Starting from the Tohoku Food Marathon & Festival, you can join her for a tour that brings you the enjoyment of Japanese sake.
Held in Naganuma Futopia Park, the Tohoku Sake Festival offers a present of sake tasting tickets (10 cups worth)! Together with Yuki Aoi and participating local sake makers from all over the Tohoku region, you can enjoy talking together and sipping many superb sakes. And to eat, you can choose from among the regional specialties on offer at the concurrently held Tome Food Festival (fee separate). For runners participating in the Tohoku Marathon on the 24th, beforehand registration is possible at the event space.
At Ishikoshi Jyozo, the local maker of Tome’s representative sake brand of Sawa No Izumi, we will observe sake production and experience the mixing portion of the actual sake-making process (planned). Following that, we will taste fresh sake made this year at Ishikoshi Jyozo. Bottles of sake will also be available for purchase—a great way to bring home your experience, or to give as a gift.
Also, on the bus departing from Sendai Station, we will offer a Sake Navigator course, which will explain how to fully appreciate the rich flavor of sake. If you are interested, you can obtain the qualification to become a Sake Navigator yourself through taking this tour. 
(An additional fee of 2,500 yen is required to obtain qualification. If you are interested, please inform the staff at the start of the tour.)

Date Time Itinerary Meals
Sat., March 23

10:00 a.m.


11:40 a.m.–


2:45 p.m.–


5:30 p.m.
7:00 p.m.

Assemble at Sendai Station, East Exit
Sake Navigator* course from a sake expert (Sake Service
Institute publicity character Sake Sennin) during travel
Sake tasting at Tohoku Food Marathon & Festival venue
(Sake tasting tickets present)

(Have lunch individually)
Ishikoshi Jyozo sake making observation and experience
(mixing portion planned)
Sake tasting and purchasing at warehouse
Tome City Hall (Participants in Tohoku Food Night will disembark here)
Arrive at Sendai Station, East Exit
Breakfast: N
Lunch: N
Dinner: N
Note: Arrival/departure times and transportation facilities may be subject to change. Details of the itinerary may be subject to minor modifications.
*Sake Navigator is a qualification certified by the Sake Service Institute.

 

■Included in trip fee
1. Charter bus fare 2. Toll road fees / pick-up fee 3. Sake making observation/experience fee

 

Note: Reserved bus company: Northern Iwate Transportation or Senen Kotsu

6)Kesennuma: Oysters, Sake, and Travel around a Reviving Town Tour (two days, one night)

On this tour, you can enjoy the taste of fresh seafood from Kesennuma and Japanese sake, and see the town as it continues on its way toward a full recovery.
We’ll experience fishing for oysters, enjoy seasonal oyster-based dishes, and then take a tour of sake distillery Otokoyama Honten, makers of Kesennuma’s renowned Sotenden and Kesennuma Otokoyama sake brands.

Date Time Itinerary Meals
Sat., March 23

10:00 a.m.
11:40 a.m.–
12:50 p.m.–
3:00 p.m.–

5:20 p.m.
6:15 p.m.

Assemble at Ichinoseki Station
Oyster fishing experience with local fishers at Kesennuma
Lunch (Kesennuma oyster-based dishes)

Guided tour of Kesennuma from a revival expert guide and
Otokoyama Honten visit
Kesennuma Umi No Ichi Free time and shopping
Hotel
Breakfast: N
Lunch: Y
Dinner: Y
Sun., March 24

06:45 a.m.

08:00 a.m.


Depart hotel

Tohoku Food Marathon & Festival venue
Note: This course will end when we arrive at the event venue.
To return home from the marathon venue, please use public transportation.

Breakfast: N
Lunch: N
Dinner: N
Note: Arrival/departure times and transportation facilities may be subject to change. Details of the itinerary may be subject to minor modifications.

 

■Included in trip fee
1. Charter bus fare 2. Toll road fees / pick-up fee 3. Hotel fees 4. Lunch price 5. Observation/experience fee 6. Revival expert guide fee

 

Note: Reserved bus company: Northern Iwate Transportation, Higashinihon Kotsu, Iwateken Kotsu or Kurihara Kanko Bus

7)Kesennuma: Miyagi Olle Trail Trekking Kesennuma/Karakuwa Course (two days, one night)

Miyagi Olle is a trail with a concept: "To be a path of peacefulness that connects travelers with the region’s nature and local inhabitants. The course runs through areas that until now have not been traveled for sightseeing, encompassing residential streets, mountains and coastlines. It uses ancient roads across 10-20 km, featuring uniquely design signposts to allow visitors to enjoy walking, sightseeing and trekking at their own pace.
On this trip, we will go trekking on the Kesennuma and Karakuwa Course, which is a part of the trail where we can enjoy a view of the mighty Pacific Ocean.
On this excellent course, we will get a feel of the livelihoods and culture of the seafaring people of Karakuwa, as well as passing many shrines and fishing harbors.

There will be many charming stops along the way, including Osaki Shrine, where the locals come to get married or to pray for a big catch at sea, Osaki Point, with its majestic view overlooking the Pacific Ocean, and Oreishi, a marble pillar that towers near the ocean.
Date Time Itinerary Meals
Sat., March 23

10:00 a.m.
11:30 a.m.–


6:00 p.m.

Assemble at Ichinoseki Station
Kesennuma Karakuwa area Miyagi Olle Trail Trekking
(Scheduled section: Karakuwaso–Oogama Hanzo)

After trekking, we will travel to Kesennuma by scheduled bus
Hotel
Breakfast: N
Lunch: Y
(packed)
Dinner: Y
Sun., March 24

06:45 a.m.

08:00 a.m.


Depart hotel

Tohoku Food Marathon & Festival venue
Note: This course will end when we arrive at the event venue.
To return home from the marathon venue, please use public transportation.

Breakfast: N
Lunch: N
Dinner: N
Note: Arrival/departure times and transportation facilities may be subject to change. Details of the itinerary may be subject to minor modifications.

 

■Included in trip fee
1. Charter bus fare 2. Toll road fees / pick-up fee 3. Hotel fees 4. Lunch price 5.Dinner price 6.Scheduled bus fare

 

Note: Reserved bus company: Northern Iwate Transportation, Higashinihon Kotsu, Iwateken Kotsu or Kurihara Kanko Bus

Meals
・Minamisanriku Recovery Frontline & “Bounty of the Sea” Fishing Industry Experience Tour
 Breakfast: 0, Lunch: 1, Dinner: 0
・Tome’s Gourmet Treasures: Savoring Sendai Beef with Local Producers
 Breakfast: 0, Lunch: 1, Dinner: 0
・Onagawa Disaster Recovery Aid & Tsunami Remembrance on the Eve of Onagawa Festival Tour
 Breakfast: 0, Lunch: 1, Dinner: 0
・Touring Kamaishi Post-earthquake and Now: Rugby World Cup 2019 Kamaishi Unosumai Memorial Stadium Tour
 Breakfast: 0, Lunch: 1, Dinner: 0
・Announcer Yuki Aoi and Sake Sennin: Tohoku Food Marathon & Sake Bus Tour (Sake Navigator approved course)
 Breakfast: 0, Lunch: 0, Dinner: 0
・Kesennuma: Oysters, Sake, and Travel around a Reviving Town Tour (two days, one night)
 Breakfast: 0, Lunch: 1, Dinner: 1
・Kesennuma: Miyagi Olle Trail Trekking Kesennuma/Karakuwa Course (two days, one night)
 Breakfast: 0, Lunch: 1, Dinner: 1
Not included in trip fees (all seven courses)
1.Voluntary domestic travel insurance
2.Personal expenses (Food, drink and travel etc. that is not specified on the agenda)
3.Marathon participation fee
4.Medical expenses if the event of an injury or illness

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Cancellation Policy

If you need to cancel your reservation after making an application, the cancellation fee will be as follows per person depending on the day of the cancellation.
Regarding repayment of the travel price, the sum returned shall be minus transfer charges, and repayment will be made after the close of the event.
●Cancellations and changes received outside of business hours will be handled on the next business day.
●Please be aware that we will be unable to receive or refund cash on the day of the event at the venue.

<For courses including accommodations>

From the day of departure

20-8 days
before

7-2 days
before

Day before
departure

The day of trip
(before departure)

After trip begins,
or if absent
without notice

Trip fee amount retained 20% 30% 40% 50% 100%

<For courses not including accommodations>

From the day of departure 10–8 days
before
7–2 days
before
Day before
departure

Before trip begins
on day of departure

After trip begins,
or if absent without notice

Trip fee amount retained 20% 30% 40% 50% 100%

Application process

STEP1

Before applying, please check the detailed Travel requirements explained in the Travel Terms (domestic).
Fill in the required fields in the application form before sending the application.
Applications will be received on a first-come, first-served basis. (“Received” does not mean that the reservation is completed.)
We are not able to accept applications via telephone.
In a case where an application is made for several people, only the person making the application will receive notices from our company via e-mail.

After sending your application form, an automatic email reply confirming that it was received will be sent to you. If you do not receive the automatic email reply within one hour, your application may not have been received, or you may have made a mistake on the email address you provided. Please send an inquiry to the following contact address.

(If your email address is set to only receive messages from designated domains,
please add the following: @or.knt-th.co.jp.)

【STEP2】

◆For customers who choose to pay by credit card, payment will be carried out automatically.
◆For customers who choose to pay by bank transfer, please transfer the tour fee to the bank account below.
Once the transfer is completed, your application will be formally accepted. If the deposit is not completed by the fixed date, your application will be canceled.

Bank Name: MUFG Bank
Branch Name: Furikomidaini Branch
Account Name: Kinki Nippon Tourist Tohoku Co., Ltd.
Account Number: Ordinary Account 8481049

STEP3
We will send an email to the applicant whose payment has been confirmed to inform them that their reservation has been set in the middle of March.
Please bring a printed copy of the email or be able to display it on your smartphone of other electronic device on the day when the group assembles for the trip.